From a small firm selling laundry baskets to a famous manufacturer of furniture, is just a small step... Or perhaps not: there are many steps, creations, transformations of this first nucleus based in the heart of Eupen in 1961.
From the craft company to the industrial one, from armchairs to the current furniture market, from a place to another, linked to fashion and to the ups and downs of life, the evolution has always been on the march.Established by Sir and Madam Rom, the company became a reference in the sector. Any process has to be alive, in motion and flexible to adapt to a market that already faces the tendencies and the individual desires. Products changed, collections succeeded one another, the market widened, as the number of co-workers. "World in motion", "world in e-motion"... Our role is then to anticipate the changes, by proposing new concepts, new lines, new initiatives. The time urges us to try to match your desires, and to push aside the limits of the creativity to adapt better, whatever the context. The history and the wider knowledge which it brings us is a strength and a solid base to rely on and to push the boundaries of innovation on.'60
The origin of the whole story returns to Sir and Madam ROM, founders of the company. The manufacturing of laundry baskets launched the narrative, with an immediate success, and which quickly allowed the small craft company to grow.'70
The end of the 60s, and the ' 70, were the years of a progressive development of small furniture pieces, sold in the Benelux. A first hall has been built, then a second bigger one, and the production of foam molded armchairs quickly made the firm work at full capacity. The staff also widened accordingly.'80
The fashion effect of the molded armchairs lost momentum, and the leaders decided to give a new direction to the company. ROM began to manufacture chairs and wooden tables, before, some years later, to enter the world of sofas and armchairs. Visionary step. The sector, hardly developed in this time gave a real radius of action to the firm which had all the leisure to display its wings on upward current.
New more adapted buildings, constant improvements, the development of the firm is brilliantly led. Collections develop, the presence of furniture ROM spreads on the map, the evolution of the market is closely followed and ROM becomes a reference in the sector.'90
1991, the new building is destroyed by a fire. The ability of the management to react and go ahead help them to restart a superb new real-estate project some years later. And they went on working on their continuous ascent and fame in the world of furniture. Research and development, upgraded showroom, large offices, state-of-the-art equipment, everything converges on an optimal and extremely professional development.2000
Far from a mass production, it is in adapted and almost individualized answers that the company specializes. Choice as standard, flexibility as a way of reaction, wide plans of combinations, of technologies and of covers as signs of a generous offer. Besides this continuous progress in the same tradition, the decade is also the one of Sensoo collection. The desire to make the design affordable, and the wish to join feature and aestheticism lead to this new collection. Sensoo by ROM really took its flight in 2008, and proudly took place on the fringe of ROM products.The end of 2000s is obviously under the cloud of the crisis. But here also, ability to react and adaptations are on the move, and the course is maintained. With always the same passion: créer, and the same purpose: your choice is our philisophy.